Marketing

Content Marketing Strategy — Curriculum Example

A complete content marketing course curriculum generated by CoursePlot AI. 6 modules covering strategy, SEO content, social media, email, analytics, and scaling.

Topic

Content Marketing

Audience

Intermediate

Duration

6 weeks

Lessons

24 lessons (30h)

Module 1: Content Strategy Foundations

5h
  • ✓Content Marketing vs. Traditional Marketing
  • ✓Audience Research & Personas
  • ✓Content Audit Framework
  • ✓Setting KPIs & Goals

Module 2: SEO Content Creation

6h
  • ✓Keyword Research Methods
  • ✓On-Page SEO for Content
  • ✓Content Briefs & Outlines
  • ✓Writing for Search Intent

Module 3: Social Media Content

5h
  • ✓Platform Selection Strategy
  • ✓Content Repurposing
  • ✓Visual Content Design
  • ✓Community Engagement

Module 4: Email Marketing Content

4h
  • ✓Newsletter Strategy
  • ✓Nurture Sequences
  • ✓Subject Line Optimization
  • ✓Segmentation & Personalization

Module 5: Content Analytics

5h
  • ✓Google Analytics 4 Setup
  • ✓Content Performance Metrics
  • ✓Attribution Modeling
  • ✓Reporting Dashboards

Module 6: Scaling Content Operations

5h
  • ✓Editorial Calendar Design
  • ✓Team Workflows & SOPs
  • ✓AI-Assisted Writing
  • ✓Content Distribution Strategy

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